Ethical Trust ultimately is about relationships and The Golden Rule:Do unto others, as you would have them do unto you.”

Trust is the goal. Ethics is the actions we take to develop and maintain trusting relationships.


Innovative training programs built on trust-based ethics   


Ethics and Trust is the foundation upon which our society is based. Ethics-based Trust, or Ethical Trust, as we call it, is an essential element to good personal client relationships, business to business relations, and superior management relationships. When trust is violated it undermines entire institutions, governments, and economies.  

Though this fact is generally acknowledged as true, making ethical trust a working component of marketing strategies and business delivery remains elusive. The challenge is that trust has heretofore been an abstract and qualitative reality, resistant to quantification. As a result trust has rarely been directly addressed in business.

In addition, press headlines, social media, and the current political climate negatively bias both the customer base and the working population in its perception of trust. In today’s culture it has become imperative to not only understand trust, but to implement ethical strategies to cultivate it.  

Business practices that focus solely on high margin returns and do not include an “ethical trust factor” run the risk of failed expectations and disaffection of its markets. Addressing strategies that balance high revenue return with high levels of trust provide the foundation for long term sustainability and growth. 

The Power of Ethical Trust is a simple, direct program that offers actionable strategies that can be implemented and be applied to:

  • Business Acquisition and Sales 
  • Customer Relationships 
  • Marketing and Advertising 
  • Human Resources
  • Training and Management of Personnel
    • Sexual Harassment
    • Discrimination
    • Compliance
    • Conflicts of Interest

Many ethics-based training programs are defensive, creating heightened stress in the workplace. Ethical Trust programs are proactive, striving to create positive workplace cultures.

Recognizing that each organization faces unique challenges, every Ethical Trust program is customized - in consultation with an organization’s management - to meet those needs.

The ETHICAL TRUST Principle:  An ideal where individuals, institutions, and community (the stakeholders) share trusting relationships. Each stakeholder’s interests are met - and balanced as much as possible - through trusting relationships with all the other stakeholders. Trust is measured, on an individual and group basis, allowing for evaluation and improvement. The actions used to optimize these trusting relationships are ethical strategies.


The Challenges

  • The relation between Ethics and Trust and how it underlies the foundations of our institutions.
    • How are Ethics and Trust reflected in day-to-day operations
  • Acknowledging the present state of affairs:
    • Challenge – new relationships.
    • Challenge – established relationships
    • Challenge – mistrust of the System in general.

  • If Trust is the issue, then what is Trust?
    • How do we define it?
    • How do we address the issues?
    • How do we measure it?
    • What is the role of Ethics?
    • What strategies will build Trust?

The Nature of Ethical Trust

  • The Definition of Trust
    • Qualitative vs. Quantitative
  • The Qualities of Trust
    • Emotional – Rational
    • Violations of Trust
  • 6 Aspects of Trust
    • Shared Values – Competency – Intentions – Allied Interests –Communications - Integrity   
  • 3 Levels of Trust        
    • Personal – Organizational - Global                                                                           

The Power of theEthical Trust Grid

  • A Frame of Reference – Model for trust
  • Trust Quotient: What is it / What it is not
  • How to use it
    • Visual Frame of Reference
    • Reference notes for each client
    • Scorecard

Why ETHICAL TRUST and not simply Ethics or Trust?

Ethics creates Trust. Ethical standards and behaviors are the assurance that the Trust offered is real and will not be broken or violated.


3 Steps to Building Trust

  • Short-term > Long-term Opportunities
    • Step 1: Personal
    • Step 2: Organizational
    • Step 3: Global

Cycle of Understanding

  • Working with the rational and emotional qualities of trust.
    • Understanding the relationship between emotional and rational
    • Integrating both the emotional and rational qualities of Ethics and Trust

Leveraging the Language of Trust

  • Word Wheels of Trust
    • Leveraging the Language of Ethical Trust
    • What to say and what not to say


Trust Strategies (The Toolbox)

  • Specific strategies to address each level of trust
    • Personal
    • Organizational
    • Global
  • 6 Ethical Strategies
    • Empowerment - Transparency - Hearing (Listening) - Integrity - Congruence - Shared Values and Interests
  • Addressing Violations of Trust

Ethics is often defined as “doing the right thing” – discovering the right “actions” to deal with morally complex or ambiguous scenarios.

Ethical Trust provides a perspective of what are the best actions to take – that are Ethical and will develop and maintain Trust.        

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